3 questions to Heidi Ershult – Employer Branding & Talent Acquisition Lead

Heidi Ershult, Employer Branding & Talent Acquisition Lead Nordnet

Nordnet is on an exciting journey in building the new Nordnet and the next generation bank. We are always looking for talents who wants to join us on this journey and create the best customer experience within our field. Meet Heidi, who is responsible for Nordnet’s employer brand and talent acquisition.

Heidi, your role is quite new on Nordnet. Can you tell us a little bit what you are doing and your journey at Nordnet?
I started at Nordnet a little bit more than 3 years ago as a tech recruiter. Then I got the opportunity to build up our recruitment function with a focus on IT recruitment. Now I am looking forward to continue strengthen our employer brand and talent acquisition in my new role. Nordnet has put a lot of emphasis on employer brand during the years, but we want to take it to the next level. This we are doing by increasing our presence in the right channels; for example by meeting potential candidates face-to-face on career fairs and events, increasing our engagement with talents on social media, and arranging hackathons to attract more women to the tech industry. And those are just a few examples of what we have in pipeline for 2018.

What do you think is the key in creating a successful employer brand?
Employer branding starts from the inside. If our employees feel engaged, happy and work in a stimulating and motivating environment, that is where the positive energy and the brand begin. In addition, employer branding is all about the team effort. Without the engagement from our fantastic employees, our achievements within employer branding would not even be possible.

What do you think makes Nordnet as an attractive employer?
We still have a sort of start-up atmosphere inside our walls although we have been around for over 20 years. We breed innovation and focus heavily on product development. Our ambition is that our customers should feel that they have access to the best financial products and the latest technology in the industry. This ambition has created a fantastic fintech culture within the organisation.

Nordnet is also an international working place – our corporate language is English and we recruit many talents from all around the world. There is a great potential to move forward in your career at Nordnet and take on new challenges within the company, we truly encourage personal development and want our employees to grow with us. I would describe our culture as warm, open and with a great doze of team spirit. Adding to that, we have many common activities at the office, such as boot camps, after works and fika on Wednesdays – and we just moved to our brand new headquarters centrally located at Kungsholmen.