Nordnet’s brand in Finland has gained the most appreciation among 150 online brands in a yearly study done by Taloustutkimus. In other words, Nordnet’s brand is the “rocket of the year”.
Taloustutkimus is an independent full service market research company operating in Finland, Russia and all Baltic countries. Starting from 2001, they have done yearly a study “Verkkobrändien arvostus ja suosittelu Suomessa”, i.e. “Appreciation and recommendation of online brands in Finland”.
To the study, they select brands based on prestudy. This year the study included 150 spontaneously known Finnish and foreign online brands.
The most appreciated online brand in Finland is Yle Areena.