Nordnet starts its own fund company

Nordnet has today submitted an application to the Swedish Financial Supervisory Authority to start its own fund company. The application process is estimated to take around six months and the new fund company plans to start operations in the spring of 2022.

The new fund company is named Nordnet Fonder AB and will be a wholly owned subsidiary to Nordnet Bank AB. The funds that will be managed by the fund company will focus on broad asset classes and long-term savings. Nordnet Fonder will both launch its own funds and take over responsibility for the funds currently managed by Öhman under Nordnet’s name.

– Funds are a priority for Nordnet, and starting our own fund company is the natural next step in this strategy. We currently have over SEK 25 billion in savings capital in Nordnet branded funds through collaborations with external partners. Through Nordnet Fonder, we will have more control over the entire fund value chain and give ourselves greater flexibility to create even more interesting and cost efficient savings products, says Lars-Åke Norling, CEO of Nordnet.

Carl Fredrik Lagerholm has been appointed CEO of the fund company. Carl Fredrik comes most recently from Danske Bank, where he was, among other things, Deputy Managing Director of Danske Bank’s fund company, and has previously been Head of Fund Operations at Nordea.

The board of Nordnet Fonder will comprise:

  • Tonika Hirdman (chair), member of the board of Sjunde AP-fonden and previously, among others, CEO of Banco Fonder and Managing Director of ABN AMRO Bank in Luxembourg.
  • Erik Lidén, Chief Investment Officer at Volvo Car Pension Management and founder of Insiderfonder.
  • Erik Kjellberg, Chief Compliance Officer at Bankgirot
  • Carina Tovi, Chief Operations Officer and Chief Human Resources Officer at Nordnet, and previously, among others, CEO of Swedbank Robur Fonder
  • Gabrielle Hagman, Head of Mutual Funds at Nordnet, and previously, among others, Head of Institutional Banking at Danske Bank.

– We see generally higher interest among savers for funds, even though the fund landscape in the Nordic region looks a little different market to market. With our new fund company as a base, we will be able to create synergies and make coordinated launches in all the countries in which we operate. Our latest fund, the tech index fund, is a good example of how we can leverage our Nordic presence. The fund has generated great interest in all our markets, says Lars-Åke Norling, CEO of Nordnet.

– We have many exciting product ideas within funds, and with our own fund company these ideas will be easier and faster to realize. In parallel with constantly developing our product offering, we continue to work on the user experience, where the goal is to be a fund platform for all types of savers. People who want to spend time on other things than selecting funds should be able to come to our site and through a few simple clicks get a suggestion for a fund portfolio that matches their preferences. At the same time, more engaged savers should be able to find all the information they need to make independent and informed choices, says Gabrielle Hagman, Head of Mutual Funds at Nordnet.

For further information, please contact:
Johan Tidestad, Chief Communications Officer
johan.tidestad@nordnet.se, +46 708 875 775

Nordnet is a pan-Nordic leading digital platform for savings and investments. Through innovation, simplicity and transparency, we challenge traditional structures, and give private savers access to the same information, tools and services as professionals. Visit us at www.nordnetab.com, www.nordnet.se, www.nordnet.no, www.nordnet.dk or www.nordnet.fi.